The other day, I got a small envelope in the mail. Upon opening it, my eyes couldn’t believe what I saw.

A linen envelope adorned with 5 bright buttons and a small card from Anthropologie, giving me 15% off a purchase during the month of July. I want to use it just because of how stinkin’ cute it is and because it was refreshing to receive this cute, spunky card. I love how they took a little extra time (and, let’s be honest, money) to make me seem important to them.

Thanks, Anthropologie!

Question is: how can I incorporate this idea into my business?